Internship Personal Statement Example | Topics and Well Written Essays - 3000 words

Internship - Personal Statement Example The Matteson Police Department is in the Village of Matteson which is located 28 miles southwest of Chicago's downtown and has a population of 16, 579. The department's reason for existence is emphasized in its mission statement as "to respond to a multitude of situations that require a person with unique authority to assist in reducing or resolving problems associated with law enforcement and public order maintenance." With this commitment, the Matteson Police Department carries out its day to day activities through its Chief of Police, 41 sworn officers, and ten full time civilian employees. The agency is headed by Chief of Police Norm Burnson and is organized into departments according to their respective responsibilities. With the establishment of a single goal, the police department is unified in acting to the best benefit of the Matteson Village. The organizational structure is highly centralized with most of the power emanating from the superior to the lower level officers. The chain of command is highly established and power distance is relatively high. The respect between officers and other employees becomes very visible through all their dealings and interaction with each other. I have also noted that the chain of command is more pronounced especially in situations where decision making is very important. Operating in a relatively small village, the staffs in the Matteson Police Department are very much familiar with the citizens in the area. On many occasions, the officers extend their friendship, greet the people that they know, and even call some by their first names. In other cases, I have witnessed how the staff shows their authority especially in the enforcement of different regulations. The Matteson Police Department has showed me the difficult task of striking a balance between being firm and authoritative in law enforcement while being friendly and approachable. All in all, the agency bestowed respect to the villagers acknowledging their rights and punishing them for their misconduct. I believe that this level of socialism and professionalism instilled the public with the respect which is due to the officers. However, some of the arrested individuals have been apprehensive and uncooperative during the necessary police processes. As an intern, I am very impressed with the warm welcome from the staff of Matteson Police Department. From the first day of my internship with them to the last, they have been very helpful in letting me acquire the knowledge and experience that I need. Being around professional and highly sociable staff, I have tried my best to deal with the public the same way that they do. Notwithstanding the fact that I am just an intern, I never find it difficult to deal and relate with the villagers because they have also been cooperative with me. My internship at the Matteson Police Department has mostly been on routine patrol. In order to familiarize myself with typical police jobs and responsibilities, I have been given the chance to ride patrols with different officers and in different occasions. I have also observed and learned how emergency calls are

IV therapy Assignment Example | Topics and Well Written Essays - 250 words

IV therapy - Assignment Example These studies have recommended that peripheral I.V cannula should stay in-situ for not longer than 72 hours save for special cases where it can stay for not more than 96 hours (Finlay 48). It should be checked every 8 hours. Isotonic saline maintenance fluid would help for a patient with a low ECF volume especially if it has come with haemodynamic collapse. Where the reduced ECF is accompanied by low plasma sodium concentration, Hypertonic saline is best suited. Anaesthetized patients will usually have reduced blood pressure when there is no ECF volume that is contracted. This is because anesthesia reduces venous tone. Such hypotension would be curbed by using isotonic saline(Weinstein and Ada 61). Electrolyte-free water should be used in cases of patients with high water deficit in their ICF compartment. This ought to be guided by the level of plasma sodium concentration; usually when it exceeds 140mN. It is possible to administer two drugs using one syringe or IV line. Remains of the first drug and the diluent should not change the second drug. When this happens, the two drugs are said to be incompatible. Drug incompatibility check seeks to identify the presence of precipitate or gas that result from the combination of two drugs. If the drug does not remain intact within 24 hours, it could also be an indication of incompatibility. Y-site compatibility check uses a 1:1 mixture of solutions whose concentrations are provided. Admixture compatibility check, on the other hand, combines the test masses of two drugs in various diluents (Finlay 49). Peripheral IV catheters are used widely in administering drugs and parenteral nutrition. They are also used to access venipuncture. It is important to maintain their patency to mitigate the cost of replacement and discomfort. Solutions of varying heparin strengths are used to flush these catheters. Heparin reduces the risk of clots in the lumen thereby maintaining the patency of catheters. Heparin is supposed to

Internet Marketing Report Essay Example | Topics and Well Written Essays - 1000 words

Internet Marketing Report - Essay Example They only achieved to reach 100.000 paying customers which represented revenue of $15 million in 2002. It is nothing compared to the millions of users who roam the web daily in search of new music content. Nevertheless, rapidly the music industry understood that the Internet is not actually the enemy, but a new, alternative, means of music distribution and that this new vehicle will grow over time. Thus the need for each member of the industry to implement on the Internet and to make its artists available as the forecasts predict that the Internet will represent 20 percent of the music business by 2007. One of the major competitive advantages of the internet over the traditional music CD sales is the number of titles available. For example in a Virgin Megastore you can find around 100.000 titles. On the internet, even a small provider such as CDnow offers over 200.000 CDs. In consequence, several record labels have decided to offer their entire song catalog online. Finally, the music industry also understood that the price would be an issue especially because you can get all the songs for free. This is the main reason why Sony and Universal Music for example, decided to lower their prices to 99 cents the single download. Even though, the market analysts remain skeptical regarding the users' shift from free to single fee music. However, the Recording Industry Association of America (RIAA) claims that with more awareness of the legal threats of downloading music without paying any right to either the artists or the labels and to the poor quality of pirated music files, the customers will ultimately chose the single fee option, especially since portable devices such as the Ipod are designed to be fully compatible to the online distribution and guarantee a high sound quality. An evaluation of different positioning of existing players (competitors) within the marketplace Today there are 4 major websites - each one of them connected to one or several of the "Big Five" of the music industry (five record labels which are the global giants in the music industry: Universal Music Group, Sony Music Entertainment, EMI Group, Warner Brothers Music, BMG Entertainment) - which are leading the market of downloadable music on the Internet: iTunes Music Store, MusicMatch, Napster and Rhapsoy. Each one of these websites is associated to a larger company: iTunes with Apple, MusicMatch with Yahoo, Rhapsody with Real and Napster with the RIAA and offers to the customer an application that can be used on the pc to download and read the music files and this application can also be adapted to the portable device in order to directly download the music file "to go". This meaning that the competitive forces - Bargaining power of suppliers, Bargaining power of buyers, Barriers to entry, Threat of substitute, Rivalry among existing competitors - that were driving the traditional music industry have changed: bargaining power of suppliers decreased as it is now possible for the artists to go online with their own music without having to pass through the old channels of distributions, bargaining power of buyers has largely increased as it is possible for them to get music for free and thus the record companies have to align in order to offer good

Expansion Analysis for BMW

Expansion Analysis for BMW 1. Prepare and implement a plan for the collection of primary and secondary data for assessing an area of business of your choice. a. Develop and use a questionnaire and justify its design for a particular purpose. 1.1 Research Topic General Area of interest: Expansion Diversification of Business. Specific sub area of interest: -BMWs expansion in car segment in Mumbai, India. More specific topic of interest: Which type of car segment should BMW expand their business in Mumbai, India. Research Topic BMWs expansion in particular car market segment. 1.1.1 Background BMW entered the Indian market in the year 2006 after their arch rival Mercedes-Benz. Both the German luxury car makers have the maximum market share in the luxury car market segment. Recently Audi has entered their market and is giving both the automobile companies a tough competition. BMW is able to overtake Mercedes-Benz in terms of sales and has been at the top of the luxury car market segment in India since the last four years. Audi is capturing the market segment rapidly with its new cars. So in order to remain at the top of the luxury car segment BMW as to react according to the change in trend and bring out new models to beat its competitors and block the entry of new competitors like Nissan, Porsche, Volkswagen, etc in their market segment. BMW has its sales subsidiary in Gurgaon, Delhi to develop its dealer network in India. BMW has established 14 dealers all over India. Mumbai is one of the largest cities of luxury car market segment in India. The SIAM (Society of Indian Automobile Manufactures) has reported that BMWs sales have grown by 12.76% to 1,020 units in July, 2009. The report also says that BMW has increased its sales by 43% to 3,000 units in 2010. BMW has future plans on increasing their dealership in eight more cities of India. BMWs management team can understand the taste of the Indian consumers based on the research conducted in Mumbai, India. Mumbai being the economic capital of India had the largest number of buyers of luxury cars in India. BMW had opened its first assembly center in Chennai in 2007 by seeing the potential growth in Indian market. BMW is really caution about its product launch in Indian markets because they just dont want to sell cars based on their brand value, but they wish to create better brand value by serving their customers with luxury cars with top of the line features, amazing performance and competing prices. BMW had surprised all its rivals by launching Rolls Royce cars in Indian market after studying the economic growth in India. But they still havent launched the cars of brand Mini because Indian customers are not ready for expensive small cars. BMW has always tried to make their cars on the basis of an idea of being practical and contemporary which has helped them succeed in luxury car segment in India. The firm has also made cars which are fuel efficient and eco-friendly (working on hybrid technology) has boosted their brand value and has helped them find many new customers. http://automobiles.mapsofindia.com/cars/bmw/ 1.1.2 Aim for the Research Project The aim for the research topic is to find out in which market segment should BMW make expansions (produce new models) in Mumbai. 1.1.3 Objectives The objectives for my research are to gather primary information for the research through Descriptive or Survey Research Design with the help of a questionnaire, secondary information via the staffs of the car companies and through companies sites, and conclude by research analysis and present it as a report to the BMWs management team. 1.2Research Leedy (1985) defines research as the manner in which we attempt to solve problems in a systematic effort to push back the frontiers of human ignorance or to confirm the validity of the solution to problems others have presumably resolved. 1.2.1 Research Design Research Design is defined as a framework or blueprint for conducting a marketing research project. It specifies the details of the procedure necessary for attaining the information needed to structure and/or solve marketing research problems. http://destinydawnmarie.blogspot.com/2007/05/research-design.html 1.2.2 Type of Research Design Chosen Descriptive or Survey Research Design is used for the research as it attempts to describe and explain conditions of the present by using many subjects and questionnaires to fully describe a phenomenon. Survey research design /survey methodology is one of the most popular for dissertation research. http://www.dissertation-statistics.com/research-designs.html 1.2.3 Primary Secondary Research The methods used for primary research is Descriptive or Survey Research Design method by which qualitative data is collected through questionnaires. The questionnaire is filled by 100 people visiting the showrooms of BMW, Audi Mercedes-Benz and the data collected is analyzed and a conclusion is made. The questionnaire is designed to know the preference of the type of car segment people prefer to buy. Secondary data is collected from the showroom managers, balance sheet of companies and from the companys site. Using both primary and secondary research a conclusion is drawn and presented in form of a report to the BMW management. 1.2.4 Network Diagram The network diagram is used to show how the market research is carried out and data is analyzed and generated into a report for the management of BMW. PD = Primary Data, SD = Secondary Data Diagram 1: Network Diagram 1.3.1 Questionnaire for Primary Research 1.3.2 Analysis of the Questionnaire The first question was asked to determine the ratio of gender of 100 people who had been a part of this survey. The result showed that out of the population of 100 the ratio of Men: Women were 7:3. The number of female who came to the showroom was 30 and the number of male was 70. Gender: Male = 70 People Female = 30 People Diagram 2: Gender The second question is a general question asked to check how much the Indian people prefer to drive their car. The data collected showed that 95% of the people prefer driving their cars and 5% of the people do not drive their cars. People who like driving their car (Yes) = 95  Ã‚   People who dont drive their car (No) = 5 Diagram 3: People Who Prefer Driving Their Car The third was based on how many cars each one owned who was surveyed. The data collected showed that 1 car was owned by 15 % people, 2 cars were owned by 10% people, 3 cars are owned by 25% people, 4 cars are owned by 10% people, 5 cars owned by 15% people, 6 cars owned by 15% people, 7 cars owned by 5% people, and 8 cars owned by 5% people. Number of cars owned: 1=15 people   2=10 people   3=25people   4=10 people   5=15 people   6=15 people   7=5 people   8= 5 people Diagram 4: Number of Cars Owned The fourth and fifth questions were asked to gather the information for the company to check the preference of what type of car the people who were surveyed preferred. The data collected was tabulated according to the age group. Age Group of People Surveyed and their Preference for the Type of Car Diagram 5: Preference of Type of Car of People of Different Age Group The sixth question was asked to see what price range the Indian customers prefer when they plan to buy a car. Price range of cars (00,000 Rupees) 20-40 = 25 people 40-60 = 40 people 60-80 = 25 people 80-100 = 10 people  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Diagram 6: Price Range of cars (00,000 Rs) The data collected showed the price range preferred by the Indian customers. The data showed that 25% people preferred car in the range 20-40 (00,000 Rs.), 40% people preferred car in the range 40-60 (00,000 Rs.), 25% people preferred car in the range 60-80 (00,000 Rs.), and 10% people preferred car in the range 80-100 (00,000 Rs. This data is also essential as this will help the company to make cars according to the taste of their customers. 2. Create information for decision making by summarising data using representative values, and use the results to draw valid and useful conclusions in a business context. a. Analyse the data collected in Task 1 using measures of dispersion, and use to assess an area of business of your choice. b. Use quartiles, percentiles and correlation coefficient, and use these to draw useful conclusions in a business context. 2.1 Quartile, Quartile Range and Quartile Deviation a. Sedan Quartiles Nth Value = = 45 Q1 = Q2 =   Q3 = Quartile Range QR = Q3 Q1 = 39 18 = 21 years Quartile Deviation QD = = 10.5 years b. SUV Quartiles Nth Value = = 35 Q1 =   Q2 = Q3 = Quartile Range QR = Q3 Q1 = 47 32 = 15 years Quartile Deviation QD = = 7.5 years c. Sports Car Quartiles Nth Value = = 20 Q1 = Q2 = Q3 = Quartile Range QR = Q3 Q1 = 38 18 = 20 years Quartile Deviation QD = = 10 years 2.2 Mean, Variance, Standard Deviation Coefficient of Correlation a. Sedan Mean = xÃÅ'†¦ = = = 35 Variance = = = 66.67 Standard Deviation = ÃŽ ´ = = = 8.16 Coefficient of Variation = = = 0.23 b. SUV Mean = xÃÅ'†¦ = = = 39.28 = 39 (approx.) Variance = = = 81.71 Standard Deviation = ÃŽ ´ = = = 9.04 Coefficient of Variation = = = 0.23 c. Sports Car Mean = xÃÅ'†¦ = = = 32.5 Variance = = = 78.75 Standard Deviation = ÃŽ ´ = = = 8.87 Coefficient of Variation = = = 0.27 2.3 Coefficient of Correlation of Pricing and Age Group Sedan Car Correlation Coefficient = r = r = r = r = = = 0.16625701 = 0.17 (approx.) SUV No. of People Age Group (X) Pricing Range (Y) XY X ² Y ² 1 21 35 735 441 1225 2 23 45 1035 529 2025 3 27 45 1215 729 2025 4 27 55 1485 729 3025 5 29 65 1885 841 4225 6 31 75 2325 961 5625 7 31 70 2170 961 4900 8 32 80 2560 1024 6400 9 32 85 2720 1024 7225 10 35 35 1225 1225 1225 11 35 45 1575 1225 2025 12 36 50 1800 1296 2500 13 36 60 2160 1296 3600 14 37 45 1665 1369 2025 15 37 55 2035 1369 3025 16 38 60 2280 1444 3600 17 38 60 2280 1444 3600 18 38 65 2470 1444 4225 19 39 40

Triangular Structure in James Joyces Dubliners Essay -- James Joyce D

Triangular Structure in James Joyce's Dubliners Within the body of literary criticism that surrounds James Joyce's Dubliners is a tendency to preclude analysis beyond an Irish level, beyond Joyce's own intent to "create the uncreated conscience of [his] race." However, in order to place the text within an appropriately expansive context, it seems necessary to examine the implications of the volume's predominant thematic elements within the broader scope of human nature. The "psychic drama" which places Dubliners within a three-tiered psychological framework  ² desire, repression, agression  ² lies at the root of a larger triangular structure that pervades many of our most fundamental belief systems and life processes. This structure forms the basis for the tenets of some of the most grand attempts at a definition of the purpose and origin of humanity, from the holy trinity of Catholicism to Freud's theory of id, ego, and superego. Dubliners, in its own perhaps less ambitious pursuit of a certain significance of life, embodies and exemplifies similarly triangular frameworks. They are arranged concentrically, relating to both content and structure and radiating out from that central psychological triangle  ² desire, repression, aggression. It is this structural mechanism, prevalent throughout the volume, which reveals the philosophical implications of Dubliners and places it within a broader interpretive context. While it is clear that this psychic drama manifests in its entirety in nearly every individual story in the volume, perhaps more important when viewing Dubliners from a broader perspective is the notion that the three elements of this drama seem to dominate respectively within the three life stages which form the org... ...ugh a connection such as Walzl makes between ancient interpretive theory and the text of Dubliners, it becomes apparent that the previously described triangular frameworks present in the volume serve to connect it to a certain tradition of philosophy and psychology which attempts to derive the purpose and the intrinsic driving forces of human life and behavior. Numerous examples of these triangular theories exist throughout the history of thought : traditional notions of past, present, and future; Freud's theory of id, ego, and superego; Lacan's division of life into what is real, imaginary, and symbolic; Barthes' idea of sign, signifier, and signified; just to name a few. It is debatable whether or not Joyce's structural decisions had any conscious relationship to this tradition of three-level thought, yet the implications are present regardless of his intentions.

Psychotherapy Matrix Essay

Select three approaches to summarize. Include examples of the types of psychological disorders appropriate for each therapy. {Insert type of therapy approach}{Insert type of therapy approach}{Insert type of therapy approach} Summary of Approach The psychodynamic approach to therapy seeks to bring unresolved and past conflicts from the unconscious to the conscious, meaning childhood memories and past memories that are buried deep in your memory or ones that you wanted to forget, are brought to the fore front to be discussed. Indivduals use repression to push threatening conflicts into the unconsciousness. This approach explores brakes down the unconsciousness for the therapist and the patient. The behavioral approach therapy build on the basic processes of learning such as reinforcement and extinction, and assume that normal and abnormal are both learned meaning that you will learn things to modify behavior using some sort of conditioning which is classical or adverse. These types of conditioning involve some sort of action that reduces the frequency of undesired behavior by pairing an unpleasant stimulus with the undesired behavior to teach or learn lessons. The cognitive approach to therapy teaches people to think in more adaptive ways by changing their dysfunctional cognitions about the world and themselves meaning the cognitive approach helps people understand the thoughts and feelings that influence behaviors. People learn how to change their thinking and behavior. Disorders appropriate for this therapyAnxiety disorders that are appropriate for this type of therapy such as obsessive-compulsion disorder, bi-polar disorder, and phobic disorders. Disorders that are appropriate for this type of therapy include anorexia, phobic disorders, ADHD, autism. Disorders that are appropriate for this type of therapy include phobic disorders, depression and anxiety disorders.

Case Study Darling Chocolate

22. 11. 12 Case Study Darling Chocolate (Group 7) 1. The population is very huge in St. Petersburg and therefore there is high sales potential. The population has experienced improvements in living conditions and material well-being; however the standard of living was not that high and incomes are still very low. The annual average growth of income was 23% and average annual inflation rate was only 12%. The average spending on food is about 56% of family budget. Only 2% of monthly expenditures for food are spent on chocolate and candy.Due to several reasons the attitude of Russian consumers is more or less negative towards imported (foreign) products. They perceive that domestic products are at least as good as foreign products. So, in general they prefer domestic products. Hence, it is not very easy to create brand awareness, because Russian consumers are very skeptical and don not trust advertising blindly. Chocolate is mass consumption product. Hence, all people are potential buye rs. Russian consumers were desiring and increasingly demanding more variety in all kinds.The market can be divided into two categories, box chocolates which are seen as more luxury products and are often used for gifts; and chocolate bars which are used for personal (more spontaneous) consumption. The market experiences seasonal ups and downs; for example Christmas and New Year Holiday season and Women’s Day are very important times for selling chocolate. The intensity of consumption is around 4 kilograms per person per year. Consumers can be divided into heavy, medium and light user. There are many companies, foreign and domestic, are competing on the market.Foreign companies had been very successful due to low prices and aggressive advertising, but in recent years most consumers prefer domestic brands. The top three Russian companies in this business are Krupskaya, Azart and Red October. One of the most important characteristics entering the market in St. Petersburg is the price because it for customers it is the main decision criteria for purchasing or not. The second one is the specific target group due to the fact that different groups prefer different tastes, ingredients and quality.Additionally, the competitors are very important to take into consideration. In order to achieve brand awareness and to get acceptance from the Russian customers as a foreign brand the advertising expenditures are very high. 2. It seems to be very difficult to succeed as a foreign company in the Russian market, because customers are quite price sensitive and focused on domestic brands. Therefore, we recommend entering the market with chocolate bars first in order to create higher brand awareness due to higher sales in volume.With those products the company has lower costs for production, experiences economies of scale and can offer lower selling prices. Additionally, the heavy users which spent the most amount of money on chocolate are targeted with this strategy. Besi des, customers rely on opinions of others word-of-mouth advertising could be a benefit. Finally, an aggressive and huge advertising campaign is useful. After having brand awareness, the introduction of higher priced (luxury) chocolate could be easier. However, a good quality is necessary. . The most appropriate customer is the Heavy User, because those people are buying chocolate continuously and spontaneously. More or less, the younger and mid-aged target group should be the aim, because older people rely on their experience and are very loyal to domestic products. Advertising depends on the available budget for this project. In general we would recommend a very aggressive advertising campaign using nearly every media that is available. One reason is that there is a high level of competition.Very important in this case is advertising on Metro-trains and busses as well as at Metro and bus stations. At those points a lot of people spent much time and recognize the ads repetitive. Mor eover, our aimed target group is usually using these opportunities of transport and people are often commuters. This kind of â€Å"travelling† enlarges repetition effects and reinforces brand awareness at no additional costs. Additionally, advertising on TV and Radio has to be done as well because those are very important media in Russia to reach the target and therefore to create brand awareness.However, TV is preferred over Radio (although it is more expensive) because you can sell your message easier by pictures. Adverts in newspapers are also important because 70% of households read a daily newspaper. It is also a good medium to offer coupons and give away. But in order to reach younger people and advertise colorful (brand awareness) magazine has to be used for advertising as well. 4. The most important thing could be to convince the people that a foreign company is able to fit the needs of the customers in Russia. Therefore, it is very important to sell products with hig h quality at an affordable price.In order to get a higher market in whole Russia the company has to spread to Moscow and other important cities. Additionally, the product portfolio has to be enlarged to reach more people. At first, the introduction of higher priced products (box chocolates) is necessary in St. Petersburg. Depending on the time this introduction could be most successful when there is Christmas Holiday or Mother’s Day when people are seeking for special gifts. Probably the company can think about a production plant in Russia, employing domestic people, lowering transportation costs etc. getting a more positive image.